The Brief

To provide a publication as part of an ongoing campaign to prepare employees for the introduction of a new supply chain management computer system within pharmaceutical company, AstraZeneca. This was a major change project and it was vital that the various stages throughout the implementation were clearly communicated.

Our Solution

First Impression worked in partnership with Fish Communications, managing the design, print and despatch of a series of monthly broadsheet newsletters. Deadlines were always met during the year long contract and the newsletter's professional and creative design was well received by AstraZeneca.